Source: Adobe
Adobe, founded in Mountain View, California, is one of the biggest innovators in our world today. A billion dollar industry in our country just so happens to be responsible for producing some of the highest level of digital tools for the creative market that companies, corporations, and others use today.
Adobe communicates with their key publics via social media. Their strongest channels with the most followers and engagement are LinkedIn (5M) Instagram (1.9m), and X (972k). The effectiveness of their engagement on social platforms continues to help them earn billions of dollars.
Source: Adobe CSR Report 2023 (Page 6)
Adobe produced a total revenue of 19.4b dollars in 2024. 14.22 billion came from Digital Media while the other 4.89 billion came from Digital Experience.
However, their company does has a low percentage in their Diversity, Equity, and Inclusion data with 29% of the leadership roles being held by women. 35% of all global employees are women, which is not many.
Source: Adobe CSR Report 2023 (Page 14)
Adobe’s core value belief is “Adobe for All.” Their core belief is that when people feel respected and included, they are more creative, innovative and successful. This belief is the foundation of our Adobe for All commitment, which encapsulates our work to advance diversity, equity, and inclusion (DEI) across our business and in our communities (Adobe, 14)
Their mission is “to empower everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.”
Adobe exercises their mission statement, by providing college students internship opportunities all around the world to grow and develop their networking and creative abilities.
One of Adobe’s major strengths is document management, which allows users to engage in documents with software such as “Adobe Cloud.” Another strength is creative software, which is what students and professionals use to creative digital content.
Adobe’s biggest competitors are companies such as “Google, IBM, Canva, Oracle and more.” These companies are also billion dollar companies that offer similar services. Universities and Corporations invests tons of money into them just like they do with Adobe.
Examples of this are Photoshop, AI, Illustrator and Final Cut Pro. But despite all the inventions and creativity Adobe has brought into this world, there has been some controversy surrounding the company due to subscription fees, AI, and their use of user content.
Despite the controversy in 2024, Adobe has done some work to show the value of their employers, company, and hometown communities. According to their Corporate Social Responsibility report (CSR), over half of their Board of Directors (58%) are from diverse backgrounds.
Source: Adobe Corporate Social Responsibility Report 2023
40 million students from grades K to 12 have access to Adobe Express, which provides digital learning and student safety.
Adobe is also responsible for reaching 33 million dollars in employee donations and grants. They established the “Hometown Commitment,” a holistic to support 11 hometown communities surrounding the main headquarters.(Adobe, 6)
Source:Nick Juran | LinkedIn
Nick Juran, former graduate from The University of Washington, is in the Senior Business Development sector of Digital Media at Adobe. In 2023, Juran graduated from The Michael G. Foster School of Business.
His current title allows individuals to focus on identifying and creating new opportunities, engaging with high-valued prospects, and collaborating with account executives to progress opportunities through the sales cycle.
Source: Nick Juran | Sports Illustrated | Washington Huskies
At UW, he organized a micro-internship opportunity for student-athletes called “Sales Academy,” an elite program to help emerging sales professionals practice the core values that Adobe’s company lives on. Juran, was a Student-Athlete for the Washington Huskies Football Team where he shared the playing field with some incredible talent, helping him thrive as a student-athlete.
“Sales is a great position for Athletes to get into because you get to compete and earn your pay.”
Nick learned of the opportunity that had been created at Clemson University and decided he wanted to set up shop in Seattle. After all, he is a bay area native. He attended Saint Francis in Mountain View, which is where Adobe was founded. If anyone would be able to do this, it would have to be him.
Source: Nick Juran | NIL Opendorse
In 2019, Nick came to Washington to play as a defensive back, where he earned Special Teams scout squad MVP. Two seasons later, he switched to receiver and saw action in five games his final two years. In 2022, he earned Scout team MVP for a second time.
Source: Nick Juran
Day-to-day tasks for Nick consists of finding and closing deals with Adobe’s biggest partners such as Nike, Amazon, and more.
His gift of being a natural-born leader and great public speaker has prepared him for the challenges of this world.
Source: Nick Juran
Jaeden Gordon 